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Technology enabled Skype to continue to message and relate to fans throughout the tour lifecycle—before, during and after the show.
As an official sponsor of the tour, which ran from August through AprilSkype reached socially active fans in Brazil, Mexico, Russia, the U. On-site video booths provided an opportunity for concert-goers to record shout-outs and testimonials to share with friends on social media and through the skypeball. Geo-fencing technology captured content that concert-goers ed and shared such as Tweets and Instagram photos and provided a social gallery for fans to access and share on the Skypeball.
Posts to social media were automatically ed and shared.
Two elements streamlined the process: geo-location that filtered location venue and time show time to isolate the right users, and a smart curation process filtered the content for relevance and appropriateness. And after Lady Gaga cancelled the remaining 22 stops on the North American tour due to a hip injury, the skypeball.
Before the show, skypeball. Local fans could enter an online contest to become an official concert video-blogger at one of the tour stops.
After the show, fans could access and share their photo and video content from the microsite. LOG IN. Subscribe Subscribe Advertise Jobs.
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The Twitter users were able to notice that the singer had a lot to say to Obama and the duo seemed to have a fantastic friendship as Gaga even hugged both the former US President and the First Lady Michele Obama.